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What We Talk About

• Introduction and Background
• The Key to Massive Success
• Overcoming Challenges and Maintaining Positive Attitude
• Investing in Marketing and Branding
• The Need for Direct-to-Consumer Marketing
• The Impact of Artificial Intelligence in the Home Service Industry
• The Power of AI and Marketing
• The Importance of Investing in Marketing
• Focus on Improving Key Metrics
• Building a Strong Company Culture
• Attracting Top Talent
• Marketing to High-Octane Team Players
• Using Social Media to Recruit
• Making Your Organization Attractive
• Creating a Direction for Employees
• Dreaming Big and Helping Others Succeed
• Unwinding Numbers and Finding Direction
• Home Service Freedom Event
• Pushing for Success and Growth

Biggest Takeaways

• Dream big and have a clear vision for success
• Know your numbers and focus on key metrics
• Invest in marketing and branding to differentiate your company
• Embrace artificial intelligence and let data guide your decisions Investing in marketing is crucial for business growth, but it's important to focus on improving key metrics such as booking rate, conversion rate, and average ticket.
• Building a strong company culture and attracting top talent are essential for success.
• Marketing to high-octane team players and using social media for recruitment can help attract the right employees.
• Creating a clear direction for employees and helping them achieve their goals is crucial for making the organization attractive.
• Dreaming big and helping others succeed is a key mindset for long-term success and growth.
  

Find our Guest

Tommy’s Backstory Like many other business owners out there, I didn’t grow up with a silver spoon. I know what it means to work your ass off to get what you want. I ventured into different jobs when I was a kid from bussing tables and being a lifeguard, to trying to flip cars, until I finally started my first home service business (check this poster. It’s not that horrible. I guess. But I could work on my smile.) The truth is that growing up hearing my parents talking through bill issues is what motivated me to remove money from the equation, so I could spend quality time with friends and family without having to worry about it. Building a $220M business with over 700 employees took hard work. But what matters at that end is that we all have to start somewhere. Being through all that gave me the motivation to help other business owners succeed just like I did. And that’s the main reason why I’ve created the Home Service Expert brand, and put out there so many learning resources like the Home Service Expert podcast, the Elevate book, and events like the Freedom Event. Tommy's Key Accomplishments Runs a home service business that's about to cross the $220M mark in revenue with over 700 employees in 20 states. Published in top publications like Forbes, The Huffington Post, Entrepreneur, and Inc. Magazine. ​​Host of the acclaimed Home Service Expert podcast (top 100 show on Apple’s business category), where world-class experts like Michael Gerber, Ken Goodrich, Jay Abraham, Joe Polish, and Gino Wickman were featured. ​Author of the best-seller books Home Service Millionaire and Elevate: Build a Business Where Everybody Wins. Host of the Freedom Event, one of the biggest conferences in the home service industry (the last one had 750+ attendees.) ​Named top entrepreneur in Arizona under the age of 35.

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