Ep 017: Secrets of a Home Service Millionaire w Tommy Mello

Ep 017: Secrets of a Home Service Millionaire w Tommy Mello

On this episode we are joined by Tommy Mello the "Home Service Millionaire" and owner of A1 Garage. We discuss how valuing your employees increases your ROI, the importance of knowing every single one of your numbers, your pricing, and having procedures written down for absolutely every aspect of your business and so much more.

What We Talk About

  • Tommy Mello and A1 Garage
  • Early Mistakes Made
  • Deciding Key Players to Hire
  • Create Fans of the Owner
  • Pricing and Funds
  • Marketing
  • Mindset Shift
  • Hiring Employees
  • Know Your Numbers
  • Hiring is Also Marketing
  • Money is a Tool
  • Tommys Advice for Smaller Companies
  • Home Service Millionaire and Tommy
  • Top Book Recommendations
  • Importance of Mentorship

Biggest Takeaways

  • Treat Your Employees Like Your Top Customers
  • Create Systems for Everything
  • Know Your Numbers

Find our Guest

Guest Book Recommendations

Inn 2010, Tommy Mello became the sole owner/operator of a single garage door service business, with $50,000 in debt. Today, A1Garage generates over $30 million in annual revenue, with over 250 employees in 12 states. He shows home service business owners how he did it, and they can too, in Home Service Millionaire.If you're like most home service business owners, you are probably just scraping by. You can't grow your business because there aren't any more hours in a day. This book will change all that by showing you what highly successful home service entrepreneurs do to make more money and work less!

In Home Service Millionaire, you'll learn the time-saving techniques, money-making strategies, and proven framework for growing your own highly successful home service business, including how to: Market effectively on a shoestring budget, Rank #1 on Google, Yelp, Amazon, and HomeAdvisor, Increase your booking rate by 90% in 90 days, Find, hire, and manage superstar employees to become a performance powerhouse, Think like a millionaire when it comes to your focus, attitude, and priorities, Get your technicians selling for you, and Take the pulse of your business health - quickly and easily.

Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you.

From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you're able to determine whether you're a Visionary or an Integrator.

"What makes the truly exceptional companies different from other companies?" What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked?By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer.

Fenton and Waltz, authors of the best-selling book, Go for No! and Ray Higdon, founder of one of the fastest growing network marketing training companies today, have teamed up to create the perfect companion to the original Go for No! book. This book takes a journey through core go for no philosophies and strategies important for network marketers and expands them into greater detail while applying Ray Higdon’s expertise on each. Topics include dealing with rejection in network marketing, selling in network marketing, and creating the right mindset to be successful in network marketing and many more.

In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship.

Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve—sales, marketing, management, and more.

Providing financial wisdom through parables, 'The Richest Man in Babylon' was originally a set of pamphlets, written by the author and distributed by banks and insurance companies. These pamphlets were later bundled together, giving birth to a book. The classic tale is retold in clear, simple language for today's readers. These fascinating and informative stories set you on a sure path to prosperity and its accompanying joys.

Beloved by millions, this timeless classic holds the key to all you desire and everything you wish to accomplish. From the importance of savings to the essentials on how to become wealthy, this collection of famous Babylonian parables imparts timeless financial wisdom. It offers insights on how to become wealthy and how to attract good luck and discusses the five laws of gold.

FAn instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way.

Previous Episode:

RD 016: The Industry in Print w Michelle Blevins of C&R Magazine

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Next Episode:

RD 018: Free Yourself and Automate Your Business w/ Lateef Farooqui

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About Your Host

Rico Garcia is a father to two young boys and the host of Restoration Domination as well as the founder of EcoTek Pro and owner of a private marketing firm for contractors, Alpha Media Agency.

About the Show

The Restoration Domination Podcast with your host Rico Garcia. A show sharing information, tactics, business strategies, experiences, for the Restoration industry. Solo shows and interviews with some of the top industry leaders to help your business move up to the next level.

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